BUILDING BRAND & MARKETING FUNCTIONS THAT DRIVE GROWTH
Hi, I’m Steve Shreve, a hands-on Director of Marketing for founder-led consumer brands. Strategy and execution across retail, foodservice, manufacturing, and DTC. I’ve taken a brand from zero retail presence to 550+ doors, onboarded national distributors, and built the sales tools that win chain accounts.
Notable Clients
featured projects
PAOW! Identity & Brand Launch
Built a bold, high-contrast brand for the foodservice world, then took it commercial across retail packaging, DTC, trade shows, and the sales tools that win chain accounts. Identity through launch, foodservice through shelf.
Shoes For Crews Rebranding
Led a full brand evolution across identity, ecommerce, catalog, and sales tools, directing a creative team of six plus outside agencies and photographers. Brand leadership and people leadership at a national company.
CYCLE WERKS IDENTITY & BRAND SYSTEM
Built a complete brand identity for a cycling shop and mobile repair service. Logo system, website, vehicle graphics, team gear, and branded apparel. Loud, fast, and ready to roll.
Selected Work
PAOW! Retail & DTC Expansion
Moved the PAOW! brand from foodservice into retail, scaling to 550+ doors with packaging, Shopify DTC, Sprouts support, in-store demos, and consumer-facing launch materials.
Prop & Peller Retail & Foodservice Brand Build
Extended an existing pretzel identity into a complete brand system and helped close retail and foodservice accounts, from Sprouts and HEB to Buffalo Wild Wings, TopGolf, and World of Beer.
KRMA Foods Brand Build to retail launch
Directed the creative approach for a B2B launch video featuring Shoes For Crews and custom MOZO footwear inside a working Whole Foods Market store.
MOZO Culinary Footwear Brand Direction
Built a bakery brand from the ground up and took it to market, onto QVC and Sprouts shelves. Identity, packaging, and the retail and DTC assets behind the launch.
ACE Work Boots Identity & Branding
Created a rugged brand system for a premium work boot line, including identity, packaging, digital, catalog, and ecommerce support.
Shoes For Crews Careers Video Series
Led creative direction for a recruiting video series built around real employees, company culture, and a more human careers page experience.
