Shoes For Crews Careers Video Series

creative direction

To support the relaunch of the Shoes For Crews careers page, I led a recruiting video series built around real employees and company culture.

The series included a “Be The One” culture overview and individual employee stories designed to show what it felt like to work at Shoes For Crews.

I led the creative and art direction, including concept development, shot planning, and on-site production. Video production and post-production were handled by Robert DeMaio of BellBoy Productions.

video series

The careers page needed more than stock culture copy. We built the series around real employee voices, giving candidates a clearer look at the people, values, and day-to-day energy behind Shoes For Crews.

The result was a recruiting page that felt more human, more specific, and more useful for candidates considering a role with the company.

“Under Steve’s leadership and direction, he took the foundation of what we had created for the P&P brand identity to new heights that really delighted and impressed me.”Steve is my beacon and constant inspiration to be better, more creative and open to new ideas. His positive perspective and approach immediately influences those he encounters.”

“He wears brand loyalty proudly for all to see. He demonstrates an amazing ability to inspire unique approaches and creative resolutions. He is a visionary that understands how to leverage talent. He can readily embrace ideas of others to create shared vision and a strong sense of esprit de corps. I would recommend Steve for any company that wants to add positivity, creativity and energy to its brand and culture.”