PAOW!
Identity & Brand Launch
PAOW! needed a brand that could win in foodservice and stand out on a shelf. I built a bold, high-contrast identity and the full system behind it, from brand guidelines and chef content to sales tools, video, and trade show materials. Loud, confident, and built to sell.
Identity
The identity had to feel loud, confident, and different from the softer side of plant-based branding.
I built a visual system around heavy typography, black-and-white contrast, sharp messaging, and flexible logo lockups that could move from sales decks to social content.
digital & Print
I carried the brand across sell sheets, web content, trade show graphics, social posts, sales tools, and operator-facing materials.
The work had one job: make PAOW! easy to understand, easy to sell, and hard to ignore in a crowded category.
video content
The video work gave PAOW! motion, attitude, and appetite appeal.
I directed brand clips, launch content, chef-focused videos, and campaign assets that showed the product in action and made plant-based protein feel bold, craveable, and menu-ready.
celebrity chef
I built chef-driven content around PAOW! to give the brand more flavor, credibility, and food culture energy.
The work connected recipes, product storytelling, social content, and partner materials into a stronger culinary voice.
‹
Previous Project
Shoes For Crews Careers Video Series
Next Project
Shoes For Crews Rebranding
›
